Elk The Label + Why We Love It
Melbourne based label ELK was founded by independent Australian designers husband and wife duo Marnie Goding and Adam Koniaras in 2004 in Melbourne, Australia.
Elk offers an entirely ready-to-wear collection of clothing. Beautiful, with special attention to detail.While simultaneously being so functional, that it takes you from daytime to nighttime with the addition of just a coloured lip.
The ELK aesthetic holds a unique place within the Australian fashion landscape. With a highly considered approach to design ELK collections resonate with their global audience through a level of product refinement, trend curation and intellect that is distinctly their own. Their sculptural accessories, hand-made leather and ready-to-wear collections define their artful vision while their devotion to ethical practices has endured them as a leader in the practice of responsible innovation for the fashion industry.
Each seasons collection typically leans towards natural hues and maximises the use of fine quality raw materials sourced from all over the world. Elk is committed to working with small manufacturers across the globe whose traditional skills and techniques guarantee authentic, high quality execution of their collections.
"Elk is undeniably Australian. We design statement collections that are easy to wear, beautifully made and instantly recognisable ... we believe in only wearing what you really love. It is a simple concept really and this is what informs our creative process" ELK Co-Founder and Creative Director Marnie Goding.
