This Jeans for Genes day Ruby Maine is offering customers 30% off all denim and will donate $5 to Jeans for Genes from every denim purchase made on the Friday 3rd of August and Saturday 4th of August in store + online (discount code: DENIM).

Denim is the ultimate essential all year around, treat yourself to some LTB jeans or Five unit Jeans this weekend and help raise money for kids born with a genetic disease or birth defect.

Jeans for Genes day in an iconic fundraising campaign for the children's medical research institute. 

The Jeans for Genes fundraising campaign established in 1994 to fund revolutionary research that helps diagnose, understand, and find cures or treatments for conditions affecting kids, including genetic diseases, cancer, and epilepsy.

1 in 20 kids is born with a genetic disease or birth defect. You will likely know and care about someone affected.
Genetic diseases are one of the leading causes of death in kids under the age of four and the main cause of ongoing hospitalisation.

The goal for Jeans for Genes 25th anniversary is to raise $25 million - Enough to create a new centre of collaboration, bringing world-leading scientists and doctors together to help Australian kids with genetic disease.

Over the past 25 years Jeans for Genes fundraising has helped Children’s Medical Research Institute to achieve;

• Established an ongoing ‘vector’ engineering program that is designing new ways to cure many genetic diseases using gene therapy
• Discovered a cure for genetic liver disease, with clinical trials about to begin
• Partnered with The Children’s Hospital at Westmead on the first-ever gene therapy clinical trial in Australia, which corrected SCIDX1-deficiency (boy in the bubble disease)
• Found a single genetic defect can cause cleft lip and palate
• Discovered dozens of genes causing blindness and introduced genetic testing for these and other conditions, so families can be counselled
• Genetic identification of previously uncharacterised types of aplastic anaemia, which now helps children and teens survive bone marrow transplant to treat the disease
• Discovered a new class of drugs to treat the 1 in 3 epileptics not helped by current medication (now in pre-clinical trials)
• Launched a world-first project to revolutionise cancer diagnosis and personalise treatment planning

For more information, please visit www.cmri.org.au